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An Evening to Remember

Blackburn-based Youles Motorcycle dealership, a longstanding client of Trevor Dawson, recently hosted An Evening with Lord Digby Jones who is the former Director General of the Confederation of British Industry and was previously Minister of State for Trade and Investment.

Youles Motorcycles is a Triumph dealership and Lord Jones has been the Chairman of Triumph UK for over ten years. He spoke for over an hour with the National Sales Director, Mr Bruno Tagliaferri on the outstanding reinvention of Triumph motorcycles from its difficulties in the 1980s due to the competition from the Japanese. Lord Jones gripped the audience of 150 with the story of the rise of Triumph motorcycles from the ashes, to a company producing over 70,000 motorbikes annually and being a leading player in the UK market.

Philip Youles of Youles Motorcycles provided an inspirational talk about the setting up of his company in 1985, the day after he left St Wilfrid’s School in Blackburn from a back-street workshop in Burnley. The company quickly expanded and relocated to Accrington before acquiring the Blackburn premises in 2005 which have recently undergone a £1 million refurbishment to create a state-of-the-art showroom and service centre.

The dealership has also opened a bespoke showroom on Bury New Road, Manchester and both branches are within the top ten of the 50 national branches.

Philip Youles commented, “Our reputation has been built on hard work and excellent customer service which has only been possible with the support of our knowledgeable and highly motivated staff in both Blackburn and Manchester. We are delighted to have been able to have Lord Digby Jones to give a fascinating insight into the business world and, in particular, the way forward for UK businesses at a time of some Brexit uncertainty. We have a friendly approach to our expanding customer base and would welcome anyone to either of our showrooms to discuss the range of motorcycles we have on offer.”

The event invited donations to Lord Digby Jones’ chosen charity, Ovarian Cancer Research and over £1,500 was raised on the night.

Added: 18/01/2019

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